As contemplated by the White House framework, the U.S. Department of Commerce National Telecommunications and Information Administration (“NTIA”) has requested comments on enforceable codes of conduct and the multistakeholder process. NTIA seeks comment on the following issues in particular:
- Transparency of privacy notices for mobile apps;
- Online services directed to kids and teens; and
- The use of technologies like browser cookies, local shared objects, and browser cache to collect personal information.
These issues have also been a focus of lawmakers, the FTC, and the states.
The Administration urges Congress to pass legislation that applies the Consumer Privacy Bill of Rights to sectors not subject to existing privacy laws, and calls for a national security breach notification standard. Even in the absence of comprehensive legislation, these developments demonstrate that the U.S. privacy legal landscape continues to rapidly evolve.