In April, we witnessed some of the largest data breaches in U.S. history, one of which reportedly affected more than 100 million consumers. Those breaches occurred as two comprehensive privacy bills- the Commercial Privacy Bill of Rights Act of 2011 and the Consumer Privacy Protection Act of 2011– were introduced in Congress, and they
Tracy Marshall assists clients with a range of business and regulatory matters.
In the business and transactional area, Ms. Marshall advises for-profit and non-profit clients on corporate organization, operations, and governance matters, and assists clients with structuring and negotiating a variety of transactions, including purchase and sale, marketing, outsourcing, and e-commerce agreements.
In the privacy, data security, and advertising areas, she helps clients comply with privacy, data security, and consumer protection laws, including laws governing telemarketing and commercial e-mail messages, contests and sweepstakes, endorsements and testimonials, marketing to children, and data breach notification. Ms. Marshall also helps clients establish best practices for collecting, storing, sharing, and disposing of data, and manage outsourcing arrangements and transborder data flows. In addition, she assists with drafting and implementing internal privacy, data security, and breach notification policies, as well as public privacy policies and website terms and conditions.
As to intellectual property matters, Ms. Marshall helps clients protect their copyrights and trademarks through registration, enforcement actions, and licensing agreements.
She also represents clients in proceedings before the Federal Communications Commission and Federal Trade Commission.
Ms. Marshall is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP) and a contributing author of the Consumer Protection Connection blog and Beyond Telecom Law Blog.